IBO 02 Solved Assignment 2021-22

 

IBO 02 Solved Assignment 2021-22

International Marketing Management

IBO 02 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

COURSE CODE : IBO 02

COURSE TITLE : International Marketing Management

ASSIGNMENT CODE : IBO 02/TMA/2021-2022

COVERAGE : ALL BLOCKS

Maximum Marks: 100

Attempt all the questions:

1. Define International Marketing. Discuss in detail the various steps which the company has to undertake in order to be successful in international marketing.

20

2. Briefly describe the factors to be considered in pricing for international marketing and also explain the main methods of pricing in international marketing.

20

3. Distinguish between the following :

4X5

a) Ethnocentric and polycentric orientation

b) Domestic agents and domestic merchants

c) Marketing of products and services

d) Undifferentiated and differentiated international market targeting strategies

4. Write short notes on the following :

4X5

a) Global Marketing

b) Counter Trade

c) Straight Extension

d) Complexities in International Marketing Research

5. Comment on the following :

4X5

a) The global managers must think in international terms and not in terms of their native culture.

b) Strategy alliance, more than an entry strategy is a competitive strategy.

c) In addition to general considerations for size, shape, materials, surface graphics of products, export packaging requires certain special considerations.

d) Marketing Research Report is the cumulation of all that has gone before.

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IBO 02 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

POST GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION P.G. Diploma Programmes (PGDIBO) ASSIGNMENTS

Dear Learner,

You have to submit one assignment in each course, i.e. IBO 02, IBO 02 and IBO 03. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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