BRL 11 Solved Assignment 2021-22

 

BRL 11 Solved Assignment 2021-22

Retail Operations and Store Management -II

BRL 11 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

Course Code : BRL 11

Course Title : Retail Operations and Store Management II

Assignment Code : BRL 11/TMA/2021-22

Coverage : All Blocks

Maximum Marks: 100

Attempt all the questions.

(A)Short Type Questions

1. How does price sensitivity differ for different market segments based on shopping orientation?

10

2. What is visual communication? Explain its important elements.

10

3. Describe the eight-step process in category management.

10

4. Distinguish between the following:

10

(a) Knowledge Gap and Communication Gap

(b) Institutional Signage and Point-of-Sale Signage

(c) Value Merchandise Planning and Unit Stock Planning

(d) Job Description and Job Specification

5. Write short notes on the following:

10

(a) Customer Pyramid

(b) Periodic Replenishment System

(c) Balanced Score Card

(d) Implied Warranties

6. Briefly comment on the following:

10

(a) “Probably with the success of an isolated store, many others want to open stores selling similar product lines to cash in on the shoppers flow into the area.”

(b) “Financial performance and Customer Satisfaction are based on historical actions.”

(c) “Retailers of present world must take care of various laws.”

(d) “Price penetration strategy may achieve the sales revenue.”

7. Explain the merits de-merits of different advertising media.

10

(B) Essay Type Questions

8. What is financial leverage? Explain the same with suitable examples extracted from retail business.

15

9. Explain the compensatory and non-compensatory models in the consumers’ decision making process for evaluating brands on multiple attributes.

15

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BRL 11 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.

POST GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION Bachelor’s Degree Programmes (BBA Retail) ASSIGNMENTS

Dear Learner,

You have to submit one assignment in each course, i.e. BRL 11, BRL 11 and BRL 12. All these are Tutor Marked Assignments (TMAs). Before attempting the assignments, please read the instructions provided in the Programme Guide carefully.

Kindly note, you have to submit these assignments to the Coordinator of your Study Centre within the stipulated time for being eligible to appear in the term-end examination. You must mention your Enrolment Number, Name, Address, Assignment Code and Study Centre Code on the first page of the assignment. You must obtain a receipt from the Study Centre for the assignments submitted and retain it. Keep photocopies of the assignments with you.

After evaluation, the assignments have to be returned to you by the Study Centre. Please insist on this and keep a record with you. The marks obtained by you will be sent by the Study Centre to the Student Evaluation Division at IGNOU, New Delhi.

Guidelines for Doing Assignments

There are five questions in each assignment, all carry equal marks. Attempt all the questions in not more than 500 words (each). You will find it useful to keep the following points in mind:

Planning: Read the assignments carefully. Go through the units on which they are based, make some points regarding each question and then rearrange them in a logical order

Organization and Presentation: Be analytical in your selection of the information for your answer. Give adequate attention to the introduction and the conclusion. Make sure that your answer is logical and coherent; has a proper flow of information.

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