MS 66 Solved Assignment 2021-22
MS
66 Solved Assignment 2021-22
Marketing
Research
MS 66 Solved Assignment 2021-22 : All assignments are in PDF format which would be send on email/WhatsApp (9958676204) just after payment.
Course
Code : MS 66
Course
Title : Marketing Research
Assignment
Code : MS 66/TMA/SEM-I/2021
Coverage
: All Blocks
Note: Attempt all the questions and submit this
Assignment to the Coordinator of your Study Centre on or before 31st October,
2021.
1. a) Explain the meaning and importance of marketing
research in the decision making process. Illustrate.
b) What are the two methods of conducting marketing
research that firms can consider? Discuss the problems/ challenges that firms
face in conducting marketing research in India.
2. a) What is research design? Explain the concept and
importance of research design in the context of marketing research problem.
b) Explain the term data collection. Discuss the
different types of data needed for marketing research. Evaluate the merits and
demerits of each type of data.
3. a) With suitable examples discuss briefly the
various methods of probability sampling that is available for a researcher.
b) When and why the four types of attitudinal scales
are used in marketing research. Explain each of these scales with suitable
examples.
4. a) In what situations Qualitative and Qualitative
research is used? Discuss with suitable examples.
b) Write an essay on the application areas of marketing
research in India.
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MS 66 Solved Assignment 2021-22 : All assignments are
in PDF format which would be send on email/WhatsApp (9958676204) just
after payment.
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GRADUATE DIPLOMA IN AUDIO PROGRAMME PRODUCTION M.A.
(Management) ASSIGNMENTS
Dear Learner,
You have to submit one assignment in each course, i.e.,
MS 66, MS 66 and MS 68. All these are Tutor Marked Assignments (TMAs).
Before attempting the assignments, please read the instructions provided in the
Programme Guide carefully.
Kindly note, you have to submit these assignments to
the Coordinator of your Study Centre within the stipulated time for being
eligible to appear in the term-end examination. You must mention your Enrolment
Number, Name, Address, Assignment Code and Study Centre Code on the first page
of the assignment. You must obtain a receipt from the Study Centre for the
assignments submitted and retain it. Keep photocopies of the assignments with
you.
After evaluation, the assignments have to be returned
to you by the Study Centre. Please insist on this and keep a record with you.
The marks obtained by you will be sent by the Study Centre to the Student
Evaluation Division at IGNOU, New Delhi.
Guidelines for Doing Assignments
There are five questions in each assignment, all carry
equal marks. Attempt all the questions in not more than 500 words (each). You
will find it useful to keep the following points in mind:
Planning: Read the assignments carefully. Go
through the units on which they are based, make some points regarding each question
and then rearrange them in a logical order
Organization and Presentation: Be analytical in
your selection of the information for your answer. Give adequate attention to
the introduction and the conclusion. Make sure that your answer is logical and
coherent; has a proper flow of information.
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